Either you are planning a pennyworth or multi-billion worth of advert, there is some relevant information you need to know before you advertise.
Before you advertise, you must always have a goal. Your goals are under some major categories which include awareness, consideration, and conversion. There are however other goals which your advert should be targeted at before considering your audience.
Your business thrives well or converts faster among a group of people. Those can be referred to as your target audience, the target audience is those you want to see your advert.
After considering your goal and your targeted audience, you must consider your budget as this would help determine the other monetary part of the advert including the channel of communication
There are several channels of advertising but before you jump into one, ask yourself, which one would reach most of your targeted audience and which one would help drive the goal of the advert.
With these, you are a step closer to making the right choices before you advertise.